Explanation
A legally and communicatively used name that makes goods, services, or organisations identifiable and distinguishable. It condenses origin, sound, promise, and recognisability into a linguistic sign with economic and cultural effects.
Example
A newly coined word denotes a product family exclusively and becomes recognisable through advertising.
Counterexample
Merely mentioning “Brand name” without the described function is not a sufficient example.
Distinction
Not every product term is a brand name; the decisive feature is its identifying association with a provider or offering.
Effect on thought and perception
It condenses origin, sound, promise, and recognisability into a linguistic sign with economic and cultural effects.
Resonance
In the atlas, Brand name closes 1 previously unresolved reference line(s) and opens controlled paths of thought.
Etymology
Technical core term; individual etymological review pending
Provenance
ATLAS 241 residual-case triage → profile candidate 241-B → source and neighbourhood cross-check → ATLAS 243
Cite this entry
Reich, Michael (Hrsg./ed.): „Brand name“. Atlas der Sprache, AT-CORE-243-017. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-CORE-243-017The address remains stable; editorial content may evolve. A verified modification date per entry is not yet available. Include your access date for precise references.