ATLAS OF LANGUAGE

AT-DEP3-0005 · ATLAS 251

Display type

Typographically distinctive lettering used for titles, emphasis or text requiring special attention.

Explanation

Typographically distinctive lettering used for titles, emphasis or text requiring special attention. Guides the gaze before reading and turns typographic difference into a grammar of attention.

Example

A heading speaks through size and weight before its wording is processed.

Counterexample

A mere label without the described movement.

Distinction

Distinguish from Typografie; the neighbour remains connected.

Effect on thought and perception

Guides the gaze before reading and turns typographic difference into a grammar of attention.

Resonance

Guides the gaze before reading and turns typographic difference into a grammar of attention.

Cite this entry

Reich, Michael (Hrsg./ed.): „Display type“. Atlas der Sprache, AT-DEP3-0005. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-DEP3-0005

https://atlasoflanguage.com/concept/AT-DEP3-0005

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