ATLAS OF LANGUAGE

AT-RES6B-0001 · ATLAS 251

Euphemism

A mitigating or veiling expression for something whose direct name is felt to be harsh, embarrassing or undesirable.

Explanation

A mitigating or veiling expression for something whose direct name is felt to be harsh, embarrassing or undesirable. Shows how consideration and power jointly shape what may be named directly.

Example

Workforce adjustment instead of dismissal.

Counterexample

A plain factual statement without the named movement of thought.

Distinction

Unlike a lie, a euphemism may reframe the same reality indirectly without necessarily denying it.

Effect on thought and perception

Shows how consideration and power jointly shape what may be named directly.

Resonance

Shows how consideration and power jointly shape what may be named directly.

Cite this entry

Reich, Michael (Hrsg./ed.): „Euphemism“. Atlas der Sprache, AT-RES6B-0001. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-RES6B-0001

https://atlasoflanguage.com/concept/AT-RES6B-0001

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