Explanation
A short, memorable formula that condenses a brand, movement, or demand into a recognisable expression. It reduces complex programmes to rhythmic repeatability and gains force through circulation rather than complete argument.
Example
A demand for sustainable urban development becomes the formula More city, less standstill.
Counterexample
Merely mentioning “Slogan” without the described function is not a sufficient example.
Distinction
A catchword briefly names an issue or judgement; a slogan is designed as a repeatable complete formula.
Effect on thought and perception
It reduces complex programmes to rhythmic repeatability and gains force through circulation rather than complete argument.
Resonance
In the atlas, Slogan closes 1 previously unresolved reference line(s) and opens controlled paths of thought.
Etymology
Technical core term; individual etymological review pending
Provenance
ATLAS 241 residual-case triage → profile candidate 241-C → source and neighbourhood cross-check → ATLAS 244
Cite this entry
Reich, Michael (Hrsg./ed.): „Slogan“. Atlas der Sprache, AT-CORE-244-013. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-CORE-244-013The address remains stable; editorial content may evolve. A verified modification date per entry is not yet available. Include your access date for precise references.