Explanation
A concise expression that bundles a complex position and enables it to circulate easily in public debate. Compresses arguments into recognisable signals, gaining attention while potentially obscuring differences.
Example
Turning point can bundle very different political interpretations.
Counterexample
A plain factual statement without the named movement of thought.
Distinction
Unlike a technical term, a slogan word works through public repetition and positioning rather than definition alone.
Effect on thought and perception
Compresses arguments into recognisable signals, gaining attention while potentially obscuring differences.
Resonance
Compresses arguments into recognisable signals, gaining attention while potentially obscuring differences.
Cite this entry
Reich, Michael (Hrsg./ed.): „Slogan word“. Atlas der Sprache, AT-RES6B-0007. ATLAS 251, data model 1.6.0. https://atlasoflanguage.com/concept/AT-RES6B-0007The address remains stable; editorial content may evolve. A verified modification date per entry is not yet available. Include your access date for precise references.